The First Step – Choosing the right REALTOR!

WHOM TO CHOOSE??

Sellers are people. Agents are people. People naturally want to work with people they connect with. Unfortunately, salespeople have learned to fake it (that they know what they are doing) until they make it (the sale). This leaves sellers in a position of believing that they are committing to an experienced, professional marketer and negotiator when they are really only getting someone with a nice smile and demeanor and some sales under his/her belt. Please understand this one point – just because an agent does a lot of business does not mean that his/her client got the best deal. Jim knows. He’s worked with many of them.

We naturally want to brag about the hundreds of sales we have made to impress potential clients, but what is more important to a seller is whether the agent is a professional marketer – who can get people to view your property – as well as a savvy negotiator to get you the most for your property. Jim has sold his hundreds and leaves a wake of satisfied clients as a result. But, it is not because he is particularly jovial or gregarious, but because he knows how to market, negotiate and close the deal. Remember, selling your property is a business decision where big money is concerned. So, before you entrust yourself to a friend or acquaintance to handle your important “business” affairs, hire Jim Kazakoff, of whom you will become a raving fan and with whom you will be an appreciated friend!